Let’s face it, your audience for training has changed, shouldn’t your training change as well?
Your training must be visually compelling to connect with people who have been conditioned by media (movies, television, video games, music videos, etc.), blended with the best of story-telling and presented through situational learning, role plays, and effective cinematic media.

Training must be delivered in smaller chunks of time. We target our custom training courses based course at no longer than 30 minutes – 22 minutes of instruction and 8 minutes of quiz or interactivity time. Why? It just seems right, especially for busy employees trying to fit training into their hectic work schedules. Most of our clients agree. Interestingly enough, this is the standard in the broadcast industry for a 30 minute television program – 22 minutes of a show with 8 minutes of commercials.

Training must be current, fresh dynamic content that is relevant to job roles. The Washington Post produces a newspaper every 24 hours. It usually takes 2-3 months to get most courses from instructional designers to a finished product. Video is a great way to produce content quickly.

 

How influential is video? Let’s take a history test:
Question: If you had to write down everything you knew about Apollo 13 how would you remember the key points of the mission?

A. Refer to a classroom textbook
B. Review a newspaper article
C. Recall the Tom Hanks movie

Answer: C is selected 98% of the time because a well produced video is more powerful and easier to recall from visual memory.  A persuasive training video will tap into the appeals of ethos, pathos, logos of a character or connect to the viewer’s emotions in a logical and visually pleasing way.