“In developing video strategies for clients, we’re always persuading clients that sales and marketing videos should be their best sales person”, said Todd R. Corbett, President of Xcelus, LLC.  “Companies need to make the most of effective new online sales and marketing videos to improve their sales performance”.

The video was premiered at the COSUGI 2010 conference in Orlando.

To learn more, please visit www.xcelus.com

Online video is fast becoming the tool of choice for sales to deliver product information. Too often the web analytics about those online videos end up in the marketing department leaving sales to guess who watched the video, how long did was the video viewed, and did they view additional videos.

Xcelus’ Online Video Presenter Platform allows sales to view  video analytics in detail about each video message through the platform.   Details about prospects who watched the video, when they watched the video, and if they watched additional video content.

Xcelus’ online video analytics were designed to give sales a quick overview of their prospects video behavior.   A quick glance can show the details of what videos were watched and what percentage of the videos were viewed.

Giving sales teams this type information about their prospects can only enhance their prospecting efforts.  Sales can now adjust their follow-up sales pitch based on viewing habits.

For more information about Xcelus’ Online Video Presenter Platform click here for a video presentation.

PROVO, UT – January 31, 2010 – Life Technologies, a provider of essential life science technologies for research, production and diagnostics, partners with Xcelus for development of Foreign Corrupt Practices Act (FCPA) and Export Controls e-learning compliance training courses. The  courses will focus on the Foreign Corrupt Practices Act (FCPA) and Export Controls and will be translated into 10 languages and distributed worldwide via Xcelus’ eLearning hosting platform.

For more information about Xcelus compliance courses, visit http://www.xcelus.com/training/compliance

January 15, 2010 – In the midst of a difficult economic times, Xcelus, LLC increased sales by 60% over the previous year. “At the beginning of 2009, I didn’t know what to expect,” said Todd R. Corbett, CEO of Xcelus, LLC. “We were in a transition period of releasing our first online video platform, developing two additional online video platforms and continuing our core content development business for training and marketing solutions. Our value proposition in creating online video and delivery online video with our video  platforms to solve business problems is taking hold of the market. ”

Xcelus accomplishments in 2009 include:

• Added key clients like FranklinCovey, SirsiDynix, CORDA Technologies, APX Alarm, Zija and Vcommerce (now Channel Intelligence).
• Winner of two Telly awards for post production on two paintball commercials.
• Developing three new online video platforms:

1. Lead Capture Platform – Use the power of online video along with whitepapers, coupons, or other media to convert and capture leads from your website.
2. Presenter Platform – Sales, support and communication video platform that allows you to create a custom playlist of videos and send to your prospects, customers, or employees.
3. Media Center Platform – A video website for all your video content – Sales, support, marketing, executive presentations, company overview videos, etc.

• Added new employees for sales and programming.

About Xcelus
Xcelus develops innovative and unique online video platforms allowing companies to integrate the power and persuasion of video into their sales, marketing, and communication strategies. Xcelus’ online video platform tools allow companies to manage, deliver and measure video content to meet the needs of today’s business requirements. Xcelus’ video solutions include sales, marketing, customer support, lead generation, recruiting, and employee communications.

Xcelus is a private company founded in 2005 and is based in Provo, Utah amidst the greatest snow on earth.

www.xcelus.com

In order to make online videos successful for lead generation, think of it as a movie trailer convincing someone to go to a full length movie.  Movie trailers are short and hit the important highlights to persuade one to go to that movie. The persuasion is the key to exchange value, like money for a theater ticket, for equal value, such as a full length movie.

For a lead generation, online videos need to convince prospects to give up contact information for something of value, such as access to a resource library with white papers, videos, or coupon codes.  The resource library needs to be located near the online video that is playing and require contact information for access.

Step One – Short Video
Lead generation videos need to be short and persuasive.  The goal is to show a video with a high level overview of  the product or solution.  Just show the highlights or share a customer testimonial and refer to the resource library for more information.  Hold some information back so prospects will want access the resource library for the additional materials.

Step Two – Resource Library
The resource library must contain valuable information that supports your online video’s message.  This is what prospects are going to exchange their pertinent information for access to the resource library.  If the resource library is not enticing, nothing will be exchanged.

Video Platform Tools
There are many video tools available to facilitate this process if you do not have the expertise to build your own solution. Xcelus’  Lead Capture video platform delivers an end-to-end solution, using a combination of video and a resource library, optimized for lead generation success.  Lead Capture’s resource library can store the following digital assets:

1. Videos – The preferred asset in the resource library.   Videos of customer testimonials, more details about the product or solution, or executive presentations are the most persuasive.
2. PDF Documents – White papers, printable coupons, cases studies or brochures.
3. Website Links – Links to other landing pages, product pages, video website, customer web pages.

When a prospect registers for access the resource library, the contact information is then passed to a CRM, emailed, or accessed via the web.

Measuring Your Lead Generation Success
The success of using video for lead generation campaigns can know be measured by the number of leads generated rather than number of video views.  Xcelus’ Lead Capture video platform allows sales and marketing personnel to view the success of  campaigns with its reporting dashboard.  Lead ratios and video viewing results are available to help calculate the lead cost ratio for each campaign.

www.xcelus.com

Provo, UT – June 1, 2009 – Hitachi Data Systems partners with Xcelus to develop sales training white-board session videos for e training.

“White-boarding sessions with SMEs are an effective way to provide crucial sales training information in a format that is easy to access and comprehend,” explains Todd R. Corbett, President of Xcelus, LLC. “More and more learners are demanding higher quality video based training rather than the typical page turner e-Learning.”

White-boarding sessions are short videos featuring a Subject Matter Expert explaining a process or feature using a white-board.  White-boarding sessions are great for e training, elearning and mobile learning.

About Xcelus

Xcelus, an award-winning visual communications and digital media company, develops innovative and unique online videos, allowing companies to integrate the power and persuasion of video into their training, sales, marketing, and communication strategies. The Xcelus online video platform tools allow companies to manage, deliver and measure video content to meet the needs of today’s business requirements. Xcelus’ video solutions include sales, marketing, customer support, lead generation, recruiting, and employee communications. Xcelus is a private company founded in 2005 and is based in Provo, Utah.

http://www.xcelus.com