Xcelus produces six online marketing videos for Bidsync’s e-procurement electronic bidding software. The online videos showcase BidSync’s 5 new products that help vendors and suppliers focus on procurement management and opportunities.

The increase of online video popularity is verification that video is a great way for companies to deliver marketing messages. Companies who want to jump ahead of their competition are using online video to inform current customers and attract new clients. Using online videos on a website is no longer optional on a company website.  They are now a necessity because nothing else comes close to the effectiveness and influence of a well produced video.

According to Forrester Research, 71% of today’s online audience already watches Internet video, and the number of video streams consumed should more than double by 2013.http://www.forrester.com/rb/Research/five_rules_to_drive …

“When an online marketing video is produced right, it is an extremely effective tool for company websites to educate and market to their prospects and customers”, said Todd R. Corbett, Founder and CEO of Xcelus, LLC.

For the past 5 years, Xcelus has produced online video for notable clients including Hitachi Data Systems, Life Technologies, Stephen Covey Community, SirsiDynix, Plantronics, and BidSync.Xcelus has earned numerous awards for video production, including three Horizon Interactive Awards for excellence in interactive media production, and multiple Telly Awards, which recognize “the finest video and film productions, and work created for the Web.”

“I have worked with Xcelus on several projects critical to our company.  I keep going back to them instead of the New York firms I’ve usually dealt with because they are much faster and more creative while being cost-efficient.  Xcelus always delivers a great, creative and quality product on-time and on-budget,” said Billy Nerenberg, Vice President of Sales and Marketing for BidSync.

About Xcelus Video

Xcelus, an award-winning visual communications and digital media company, develops innovative and unique online videos, allowing companies to integrate the power and persuasion of video into their training, sales, marketing, and communication strategies. The Xcelus online video platform tools allow companies to manage, deliver and measure video content to meet the needs of today’s business requirements. Xcelus’ video solutions include sales, marketing, customer support, lead generation, recruiting, and employee communications. Xcelus is a private company founded in 2005 and is based in Provo, Utah.

Press Contact:
Todd R. Corbett
Xcelus, LLC
801-224-0071 x114

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In order to make online videos successful for lead generation, think of it as a movie trailer convincing someone to go to a full length movie.  Movie trailers are short and hit the important highlights to persuade one to go to that movie. The persuasion is the key to exchange value, like money for a theater ticket, for equal value, such as a full length movie.

For a lead generation, online videos need to convince prospects to give up contact information for something of value, such as access to a resource library with white papers, videos, or coupon codes.  The resource library needs to be located near the online video that is playing and require contact information for access.

Step One – Short Video
Lead generation videos need to be short and persuasive.  The goal is to show a video with a high level overview of  the product or solution.  Just show the highlights or share a customer testimonial and refer to the resource library for more information.  Hold some information back so prospects will want access the resource library for the additional materials.

Step Two – Resource Library
The resource library must contain valuable information that supports your online video’s message.  This is what prospects are going to exchange their pertinent information for access to the resource library.  If the resource library is not enticing, nothing will be exchanged.

Video Platform Tools
There are many video tools available to facilitate this process if you do not have the expertise to build your own solution. Xcelus’  Lead Capture video platform delivers an end-to-end solution, using a combination of video and a resource library, optimized for lead generation success.  Lead Capture’s resource library can store the following digital assets:

1. Videos – The preferred asset in the resource library.   Videos of customer testimonials, more details about the product or solution, or executive presentations are the most persuasive.
2. PDF Documents – White papers, printable coupons, cases studies or brochures.
3. Website Links – Links to other landing pages, product pages, video website, customer web pages.

When a prospect registers for access the resource library, the contact information is then passed to a CRM, emailed, or accessed via the web.

Measuring Your Lead Generation Success
The success of using video for lead generation campaigns can know be measured by the number of leads generated rather than number of video views.  Xcelus’ Lead Capture video platform allows sales and marketing personnel to view the success of  campaigns with its reporting dashboard.  Lead ratios and video viewing results are available to help calculate the lead cost ratio for each campaign.

www.xcelus.com