Xcelus produces six online marketing videos for Bidsync’s e-procurement electronic bidding software. The online videos showcase BidSync’s 5 new products that help vendors and suppliers focus on procurement management and opportunities.

The increase of online video popularity is verification that video is a great way for companies to deliver marketing messages. Companies who want to jump ahead of their competition are using online video to inform current customers and attract new clients. Using online videos on a website is no longer optional on a company website.  They are now a necessity because nothing else comes close to the effectiveness and influence of a well produced video.

According to Forrester Research, 71% of today’s online audience already watches Internet video, and the number of video streams consumed should more than double by 2013.http://www.forrester.com/rb/Research/five_rules_to_drive …

“When an online marketing video is produced right, it is an extremely effective tool for company websites to educate and market to their prospects and customers”, said Todd R. Corbett, Founder and CEO of Xcelus, LLC.

For the past 5 years, Xcelus has produced online video for notable clients including Hitachi Data Systems, Life Technologies, Stephen Covey Community, SirsiDynix, Plantronics, and BidSync.Xcelus has earned numerous awards for video production, including three Horizon Interactive Awards for excellence in interactive media production, and multiple Telly Awards, which recognize “the finest video and film productions, and work created for the Web.”

“I have worked with Xcelus on several projects critical to our company.  I keep going back to them instead of the New York firms I’ve usually dealt with because they are much faster and more creative while being cost-efficient.  Xcelus always delivers a great, creative and quality product on-time and on-budget,” said Billy Nerenberg, Vice President of Sales and Marketing for BidSync.

About Xcelus Video

Xcelus, an award-winning visual communications and digital media company, develops innovative and unique online videos, allowing companies to integrate the power and persuasion of video into their training, sales, marketing, and communication strategies. The Xcelus online video platform tools allow companies to manage, deliver and measure video content to meet the needs of today’s business requirements. Xcelus’ video solutions include sales, marketing, customer support, lead generation, recruiting, and employee communications. Xcelus is a private company founded in 2005 and is based in Provo, Utah.

Press Contact:
Todd R. Corbett
Xcelus, LLC
801-224-0071 x114

http://www.xcelus.com
http://www.xcelusstudios.com
http://www.facebook.com/XcelusStudios
http://www.youtube.com/XcelusStudios

Green Spin, a riveting new novel by John Pilmer patnered with Xcelus to devlop the Green Spin book trailer video.  “Xcelus really delivered with their book trailer production for the launch of my new book, Green Spin, available on Amazon and coming soon as an iBook on iTunes. The Xcelus creative team is top notch and their technology platform is very elegant. 5 stars for Xcelus.” said John Pilmer,  author of Green Spin.

PROVO, Utah–(BUSINESS WIRE)–June marks the fifth year anniversary of Xcelus, LLC., an award-winning visual communications and digital media company. Half of all businesses never reach this milestone, according to the Small Business Administration.

Xcelus, through its experienced team and national network of development professionals, works with businesses to create, write, and produce high quality video and audio using industry-leading technology to engage and inform target audiences.

“The first five years of any business are challenging,” said Todd Corbett, President of Xcelus. “We not only survived them; we thrived. Xcelus houses some of the best talent in the video and Web industry. Businesses are finding that online rich media content, including video, is critical to generating sales and training employees. With the talent and tools we offer, our role is increasingly important.”

Xcelus has earned numerous awards, including three Horizon Interactive Awards for excellence in interactive media production, and multiple Telly Awards, which recognize “the finest video and film productions, and work created for the Web.” The company has produced video for notable clients including Hitachi, Life Technologies, SirsiDynix, VitalSmarts and Franklin Covey.

Xcelus’ business success is due, in large part, to its foresight. When the company launched in 2005, only 40 percent of American households had a broadband internet connection¹, YouTube was preparing to launch², and Internet ad spending was about $198 million³. Today, about 60 percent of households have a broadband connection⁴, users upload 24 hours of YouTube video per minute⁵, and 2010 Internet ad spending is forecasted to reach $25.1 billion⁶.

About Xcelus

Xcelus develops innovative and unique online videos, allowing companies to integrate the power and persuasion of video into their sales, marketing, and communication strategies. The Xcelus online video platform tools, set to launch in July, will allow companies to manage, deliver and measure video content to meet the needs of today’s business requirements. Xcelus’ video solutions include sales, marketing, customer support, lead generation, recruiting, and employee communications. Xcelus is a private company founded in 2005 and is based in Provo, Utah.

Press Contact

John Pilmer
PilmerPR
jpilmer@pilmerpr.com
(801) 369-7535

Xcelus’ online video services for this project included instructional design, script development, motion graphics, video shooting and editing, video compression, online video hosting, and employee tracking and reporting.

“This program showcases our complete eLearning solution”, said Todd Corbett, President of Xcelus, LLC.  ”We have a great team of creative professionals who work together to bring an idea to fruition.”

About Xcelus

Xcelus develops innovative and unique online videos, allowing companies to integrate the power and persuasion of video into their training, sales, marketing, and communication strategies. The Xcelus online video platform tools, set to launch in Q4, will allow companies to manage, deliver and measure video content to meet the needs of today’s business requirements. Xcelus’ video solutions include sales, marketing, customer support, lead generation, recruiting, and employee communications. Xcelus is a private company founded in 2005 and is based in Provo, Utah.

To learn more about Xcelus’ social media training, please visit http://www.xcelusStudios.com/training

Provo UT – April 1, 2010 Hitachi Data Systems selects Xcelus to produce eLearning sales training video for BladeSymphony.  Xcelus created an animated role play of a successful sales rep teaching a sales peer on how she was successful in selling Hitachi’s BladSymphony product line. The eLearning training video was launched in May 2010.

Provo, UT – March 5, 2010 Xcelus produced the  2010 COSUGI

Conference Highlight video. The 6 minute video captures the highlights of the 3 day conference in Lake Buena Vista, Florida.

“It was a great team effort to finish the video minutes before the conference’s closing session” , said Todd R. Corbett, President of Xcelus, LLC. “It was also our first time using the new Canon 7D camera.”

Xcelus’ team spent 2 days shooting video footage and edited the highlight video the night before the video presentation.

To learn more, please visit www.xcelus.com

“In developing video strategies for clients, we’re always persuading clients that sales and marketing videos should be their best sales person”, said Todd R. Corbett, President of Xcelus, LLC.  “Companies need to make the most of effective new online sales and marketing videos to improve their sales performance”.

The video was premiered at the COSUGI 2010 conference in Orlando.

To learn more, please visit www.xcelus.com

In order to make online videos successful for lead generation, think of it as a movie trailer convincing someone to go to a full length movie.  Movie trailers are short and hit the important highlights to persuade one to go to that movie. The persuasion is the key to exchange value, like money for a theater ticket, for equal value, such as a full length movie.

For a lead generation, online videos need to convince prospects to give up contact information for something of value, such as access to a resource library with white papers, videos, or coupon codes.  The resource library needs to be located near the online video that is playing and require contact information for access.

Step One – Short Video
Lead generation videos need to be short and persuasive.  The goal is to show a video with a high level overview of  the product or solution.  Just show the highlights or share a customer testimonial and refer to the resource library for more information.  Hold some information back so prospects will want access the resource library for the additional materials.

Step Two – Resource Library
The resource library must contain valuable information that supports your online video’s message.  This is what prospects are going to exchange their pertinent information for access to the resource library.  If the resource library is not enticing, nothing will be exchanged.

Video Platform Tools
There are many video tools available to facilitate this process if you do not have the expertise to build your own solution. Xcelus’  Lead Capture video platform delivers an end-to-end solution, using a combination of video and a resource library, optimized for lead generation success.  Lead Capture’s resource library can store the following digital assets:

1. Videos – The preferred asset in the resource library.   Videos of customer testimonials, more details about the product or solution, or executive presentations are the most persuasive.
2. PDF Documents – White papers, printable coupons, cases studies or brochures.
3. Website Links – Links to other landing pages, product pages, video website, customer web pages.

When a prospect registers for access the resource library, the contact information is then passed to a CRM, emailed, or accessed via the web.

Measuring Your Lead Generation Success
The success of using video for lead generation campaigns can know be measured by the number of leads generated rather than number of video views.  Xcelus’ Lead Capture video platform allows sales and marketing personnel to view the success of  campaigns with its reporting dashboard.  Lead ratios and video viewing results are available to help calculate the lead cost ratio for each campaign.

www.xcelus.com