In order to make online videos successful for lead generation, think of it as a movie trailer convincing someone to go to a full length movie.  Movie trailers are short and hit the important highlights to persuade one to go to that movie. The persuasion is the key to exchange value, like money for a theater ticket, for equal value, such as a full length movie.

For a lead generation, online videos need to convince prospects to give up contact information for something of value, such as access to a resource library with white papers, videos, or coupon codes.  The resource library needs to be located near the online video that is playing and require contact information for access.

Step One – Short Video
Lead generation videos need to be short and persuasive.  The goal is to show a video with a high level overview of  the product or solution.  Just show the highlights or share a customer testimonial and refer to the resource library for more information.  Hold some information back so prospects will want access the resource library for the additional materials.

Step Two – Resource Library
The resource library must contain valuable information that supports your online video’s message.  This is what prospects are going to exchange their pertinent information for access to the resource library.  If the resource library is not enticing, nothing will be exchanged.

Video Platform Tools
There are many video tools available to facilitate this process if you do not have the expertise to build your own solution. Xcelus’  Lead Capture video platform delivers an end-to-end solution, using a combination of video and a resource library, optimized for lead generation success.  Lead Capture’s resource library can store the following digital assets:

1. Videos – The preferred asset in the resource library.   Videos of customer testimonials, more details about the product or solution, or executive presentations are the most persuasive.
2. PDF Documents – White papers, printable coupons, cases studies or brochures.
3. Website Links – Links to other landing pages, product pages, video website, customer web pages.

When a prospect registers for access the resource library, the contact information is then passed to a CRM, emailed, or accessed via the web.

Measuring Your Lead Generation Success
The success of using video for lead generation campaigns can know be measured by the number of leads generated rather than number of video views.  Xcelus’ Lead Capture video platform allows sales and marketing personnel to view the success of  campaigns with its reporting dashboard.  Lead ratios and video viewing results are available to help calculate the lead cost ratio for each campaign.

www.xcelus.com

Xcelus launches its new website focusing on online video platform tools that enable sales, marketing and communication departments to maximize the value of their online video content.

Xcelus’ new product line includes three online video platforms:

• Lead Capture Platform – Use the power of online video along with white papers, coupons, or other media to convert and capture leads from your website.
• Presenter Platform – Sales, support and communication video platform that allows you to create a custom play list of videos and send to your prospects, customers, or employees.
• Media Center Platform – A video website for all your video content – Sales, support, marketing, executive presentations, company overview videos, etc.

“Our new online video platforms were built to solve business problems and to maximize companies investment in video production” said Todd R. Corbett, President of Xcelus, LLC.  “From our video analytics to enabling sales teams to quickly share video play lists makes our online video platform solutions very enticing for corporate accounts”.

All of Xcelus’ platforms include your company branding, detailed video analytics to measure your results, and can be hosted by Xcelus or embedded on your company’s website.

Xcelus Studios, a division of Xcelus,  will continue to produced video content for leading companies such as Hitachi, Franklin Covey, Life Technologies, Vcommerce, CORDA Technologies and many more. Sample content can be viewed at www.XcelusStudios.com

About Xcelus
Xcelus develops innovative and unique online video platforms allowing companies to integrate the power and persuasion of video into their sales, marketing, and communication strategies. Xcelus’ online video platform tools allow companies to manage, deliver and measure video content to meet the needs of today’s business requirements. Xcelus’ video solutions include sales, marketing, customer support, lead generation, recruiting, and employee communications.

Xcelus is a private company founded in 2005 and is based in Provo, Utah amidst the greatest snow on earth.