Online Video for Business
Home > Online Video for Training > Philosophy
Our Training Philosophy
Training must be visually compelling to connect with people who have been conditioned by media (movies, television, video games, music videos, etc.), blended with the best of story-telling and presented through situational learning, role plays, and effective cinematic media.
Training must be delivered in smaller chunks of time. We target a video based course at no longer than 30 minutes - 22 minutes of instruction and 8 minutes of quiz or interactivity time. Why? It just seems right, especially for busy employees trying to fit training into their hectic work schedules. Most of our clients agree. Interestingly enough, this is the standard in the broadcast industry for a 30 minute television program - 22 minutes of a show with 8 minutes of commercials.
Training must be current, fresh dynamic content that is relevant to job roles. The Washington Post produces a newspaper every 24 hours. It usually takes 2-3 months to get most courses from instructional designers to a finished product. Video is a great way to produce content quickly.
Our preferred method of training development is video based. Video is visually compelling and based on feedback on our video based courses, training audiences prefer video.
Just how influential is video? Let's take a history test:
Take out a piece of paper and write down everything you know about the Apollo 13 space mission.
Now, where did you go in your memory to remember the key points about Apollo 13?
A. Classroom Textbook?
B. Newspaper Article?
C. The Tom Hanks movie?
Hmm? 98% of the time, C is the selected answer. A well produced training video is powerful and easy to recall from memory because it is visual. A persuasive training video can tap into the appeals of your ethos, pathos and logos or to character, to the viewer's emotions, and using logic.
Training must be delivered in smaller chunks of time. We target a video based course at no longer than 30 minutes - 22 minutes of instruction and 8 minutes of quiz or interactivity time. Why? It just seems right, especially for busy employees trying to fit training into their hectic work schedules. Most of our clients agree. Interestingly enough, this is the standard in the broadcast industry for a 30 minute television program - 22 minutes of a show with 8 minutes of commercials.
Training must be current, fresh dynamic content that is relevant to job roles. The Washington Post produces a newspaper every 24 hours. It usually takes 2-3 months to get most courses from instructional designers to a finished product. Video is a great way to produce content quickly.
Our preferred method of training development is video based. Video is visually compelling and based on feedback on our video based courses, training audiences prefer video.
Just how influential is video? Let's take a history test:
Take out a piece of paper and write down everything you know about the Apollo 13 space mission.
Now, where did you go in your memory to remember the key points about Apollo 13?
A. Classroom Textbook?
B. Newspaper Article?
C. The Tom Hanks movie?
Hmm? 98% of the time, C is the selected answer. A well produced training video is powerful and easy to recall from memory because it is visual. A persuasive training video can tap into the appeals of your ethos, pathos and logos or to character, to the viewer's emotions, and using logic.
Other Online Training Solutions:
Compliance Training
Product Sales Training
Custom Course Development
Training Games and Interactivity
