Questions to Narrow the Scope of the Video Project
When planning a video production project, a video production vendor might ask a few questions about the video project. The answers help the video production vendor get a feel for the type production value needed to create a perfect video. This information also narrows the scope of the video project, so an accurate quote for the video project can be developed.
The following are typical scoping questions (with a few possible answers) a video production company might ask you to identify the scope of a video project:
- What is the purpose of the video?
- What do you want the video to achieve?
- Educate and train
- Increase brand awareness
- Go viral
- Launch a new product or service
- Lead generation/Attract new customers
- Who is your target audience?
- Who will watch the video?
- Why will they watch the video?
- Where will they find or see the video?
- How will the video be delivered?
- What do you expect the audience to do after watching the video? (Call to action)
- Fill out a form
- Pick up the phone to call
- Go to a landing page
- Forward the video to friends
- Add video to social networking sites
- Purchase a product, click a buy button
- Download whitepapers
- Perform a task (i.e. how to install something
- Where will the video be seen or hosted?
- Social networking sites (YouTube, FaceBook, MySpace)
- PowerPoint Presentations
- Your web video platform
- Email link
- With other videos in a playlist
- Will the video be part of a larger presentation or stand alone?
- Will there be any accompanying literature/brochures/white papers posted with the video?
- Describe the content:
- Provide a description of content/key messages which you want the video to get across?
- What metaphors could be used?
- What analogies could be used?
- Without using words, what 10 images could describe your video’s story?
- What is the target video length?
- What style and format?
- Documentary – Informative program with a voice-over narration accompanying the visuals
- Lecture – Visuals, usually with narration or presenter
- TV Magazine – Presenter provides information in different sections, in a lively and informal style
- News – Presenter provides information on different topics, in a formal style
- Drama or role-play reconstruction – A story (fact or fiction) produced using actors to play the characters. A reconstruction may also have a supporting narration
- Product trailer/elevator pitch – Short 1-2 minute video
- Motion graphics – Narration voiceover with animations, images, and text
- Customer testimonial
- Corporate Officer Executive Presentation
- Describe the overall “tone” of the video?
- High Energy/Medium Energy/Low Energy
- What production elements are required?
- On-screen presenter
- Voice-over narration
- Corporate officer (CEO, VP, Director)
- Talent (for role plays, reconstructions, professional presenters, etc.)
- Customers for testimonial
- Graphics (charts, diagrams, bullet-points, etc.)
- Key photos/2D and 3D images
- Is there a sample video online that is similar to what you want to create?
- What is the development time line?
- When can the planning and scripting process start?
- What is the deadline date for the finished video product?
- What is your budget range?
Once these questions are answered, a video production vendor should be able to give a quote for producing the video project.
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Copyright Xcelus 2015 – Article by Todd R. Corbett, CEO, Xcelus, LLC
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