What Makes a Great Training Video – Tell a Story
To tell a story, it all starts with Aristotle - Ethos Pathos, Logos Five Things Instruction Designers can learn from Screenwriters about Training Motivation Aristotle developed three keys to effective writing: the artful application of ethos, pathos and logos – the use of character (or credibility), logic (or reason), and emotion respectively. An excellent example is in the TV series Star Trek. It is expressed through the individual roles of the fictional characters: Captain Kirk (character), Spock (logic), and [...]




